This statistic shows the results of a survey on the most common applications of artificial intelligence (AI) in digital marketing among advertisers in Europe in 2018. The survey found that 61 percent of European agencies stated to use AI to deliver better targeting, whereas 17 percent stated to not use artificial intelligence technology for digital marketing purposes at all.
Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018
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IAB Europe. (July 11, 2018). Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/
IAB Europe. "Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018." Chart. July 11, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/
IAB Europe. (2018). Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/
IAB Europe. "Most Common Applications of Artificial Intelligence (Ai) in Digital Marketing among Advertising Agencies in Europe in 2018." Statista, Statista Inc., 11 Jul 2018, https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/
IAB Europe, Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018 Statista, https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/ (last visited December 22, 2024)
Most common applications of artificial intelligence (AI) in digital marketing among advertising agencies in Europe in 2018 [Graph], IAB Europe, July 11, 2018. [Online]. Available: https://www.statista.com/statistics/880265/agencies-ai-applications-in-digital-marketing-in-europe/
