The statistic displays the results of a survey regarding familiarity with large Dutch multinational in the Netherlands in 2017. Participants were asked whether they were familiar with the 30 largest Dutch multinational companies. The majority of companies listed were familiar to over 90 percent of respondents. Many large multinational companies included on the list, such as KLM, Heineken and ABN AMRO were known to 99 percent of respondents, while Vitol and BCD Group Reisbureau were comparatively unknown.
Familiarity with large Dutch multinationals in the Netherlands in 2017*
* This question was phrased by the source in Dutch as follows: "Hieronder ziet u een lijst met de 30 grootste Nederlandse bedrijven. De bedrijven staan op alfabetische volgorde. Kunt u aangeven welke bedrijven u niet kent?" (English: "Below is a list of the 30 largest Dutch multinational companies in alphabetical order. Could you indicate which companies you are not familiar with?")
The results have been weighted to represent the entire population.
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I&O Research. (April 19, 2018). Familiarity with large Dutch multinationals in the Netherlands in 2017* [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/880183/familiarity-with-large-dutch-multinationals-in-the-netherlands/
I&O Research. "Familiarity with large Dutch multinationals in the Netherlands in 2017*." Chart. April 19, 2018. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/880183/familiarity-with-large-dutch-multinationals-in-the-netherlands/
I&O Research. (2018). Familiarity with large Dutch multinationals in the Netherlands in 2017*. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/880183/familiarity-with-large-dutch-multinationals-in-the-netherlands/
I&O Research. "Familiarity with Large Dutch Multinationals in The Netherlands in 2017*." Statista, Statista Inc., 19 Apr 2018, https://www.statista.com/statistics/880183/familiarity-with-large-dutch-multinationals-in-the-netherlands/
I&O Research, Familiarity with large Dutch multinationals in the Netherlands in 2017* Statista, https://www.statista.com/statistics/880183/familiarity-with-large-dutch-multinationals-in-the-netherlands/ (last visited November 19, 2024)
Familiarity with large Dutch multinationals in the Netherlands in 2017* [Graph], I&O Research, April 19, 2018. [Online]. Available: https://www.statista.com/statistics/880183/familiarity-with-large-dutch-multinationals-in-the-netherlands/
