NPS score of websites in food in Belgium 2011-2019

Published by
Koen van Gelder,
Jul 11, 2023
This statistic shows the net promoter score (NPS) of e-commerce websites in food in Belgium from 2011 to 2019. In 2019, the NPS score reached a value of 13 with approximately 32 percent of the respondents giving the websites a rating of 9 to 10. This is a decrease when compared to the previous year.

The most popular online retailer in Belgium is Amazon.fr, the French version of Amazon, with roughly 160 million visits. Chinese web shop Alixexpress had approximately 66 million visits from Belgium. 2ememain.be and 2dehands.be (the same online platform, in respectively French and Dutch) were the most visited online platform with domestic origins.

Net promoter score (NPS) of e-commerce websites in food in Belgium from 2011 to 2019

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Release date

June 2019

Region

Belgium

Survey time period

22 March, 2019 to 8 April, 2019

Number of respondents

2,062 respondents

Age group

18-70 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Please think back to the entire process of your online purchase of . How likely are you to recommend to a friend, on a scale from 0 to 10?"

The source states that the NPS score was calculated as follows: "Top 2 - Bottom 6".

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