The statistic shows a comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017. According to the estimates, U.S. display ad market in 2017 was worth approximately 45 billion U.S. dollars. At the same time, nearly 16 billion U.S. dollars out of this amount was believed to be lost due to ad blocking.
Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017
(in billion U.S. dollars)
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OnAudience. (September 6, 2017). Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/879370/display-ad-market-value-vs-ad-blocking-losses-usa/
OnAudience. "Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)." Chart. September 6, 2017. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/879370/display-ad-market-value-vs-ad-blocking-losses-usa/
OnAudience. (2017). Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/879370/display-ad-market-value-vs-ad-blocking-losses-usa/
OnAudience. "Comparison of Display Advertising Market Value and Ad Blocking Losses in The United States in 2016 and 2017 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Sep 2017, https://www.statista.com/statistics/879370/display-ad-market-value-vs-ad-blocking-losses-usa/
OnAudience, Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/879370/display-ad-market-value-vs-ad-blocking-losses-usa/ (last visited October 02, 2024)
Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars) [Graph], OnAudience, September 6, 2017. [Online]. Available: https://www.statista.com/statistics/879370/display-ad-market-value-vs-ad-blocking-losses-usa/