The statistic shows a comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017. According to the estimates, display ad market in 2017 was worth approximately 100 billion U.S. dollars. At the same time, 42 billion U.S. dollars out of this amount was believed to be lost due to ad blocking.
Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017
(in billion U.S. dollars)
Characteristic
Display advertising market value
Loss due to ad blocking
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OnAudience. (September 6, 2017). Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience. "Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)." Chart. September 6, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience. (2017). Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience. "Comparison of Display Advertising Market Value and Ad Blocking Losses Worldwide in 2016 and 2017 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Sep 2017, https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/
OnAudience, Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/ (last visited July 22, 2024)
Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars) [Graph], OnAudience, September 6, 2017. [Online]. Available: https://www.statista.com/statistics/879310/display-ad-market-value-vs-ad-blocking-losses-world/