Apple HomePod: purchasing intent among U.S. adults 2018

Published by
Federica Laricchia,
Feb 14, 2022
The statistic shows the purchasing intention for Apple HomePod in the United States as of February 2018. As of that period, more than half of respondents said that they were not at all likely to buy an Apple HomePod in the following six months.

Apple HomePod purchase intention among U.S. adults as of February 2018

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Release date

February 2018

Region

United States

Survey time period

February 1st to 4th, 2018

Number of respondents

2,201 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "As you may know, Apple Inc. plans to release the HomePod, the company's first voice-activated speaker, with a retail price of $349, on February 9, 2018. How likely are you to purchase the device in the next six months?"

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