Reasons for reading printed community newspapers in Canada 2020

Published by
Amy Watson,
Apr 26, 2022
A study conducted in 2020 revealed that the main reason Canadian newspaper readers liked to read printed community papers was to find local information, whereas just 42 percent used community newspapers to search for jobs. Printed readers were more interested in advertising than digital readers, with 50 percent of respondents reading printed community newspapers for ads compared to 30 percent of digital newspaper readers.

Leading reasons why Canadians read printed community newspapers 2020

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Release date

March 2021

Region

Canada

Survey time period

2020

Age group

18 years and older

Method of interview

Online survey

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Newspapers in CanadaMagazine IndustryNewspaper industry in the U.S.Digital publishing industry
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