During a June 2021 survey conducted among Amazon Prime members in the United States, about six percent reported planning to purchase something during that edition of Prime Day, and already had an idea of what they wanted. However, nearly two-thirds (63 percent) of those surveyed said they had no intention of making a purchase during the online shopping event.
Share of Amazon Prime users who planned to buy something on Amazon Prime Day in the United States in 2021
Characteristic
Share of respondents
Yes, and I know what I want
6%
Yes, but I don't know what I want
32%
No
63%
0%10%20%30%40%50%60%70%
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CivicScience. (June 16, 2021). Share of Amazon Prime users who planned to buy something on Amazon Prime Day in the United States in 2021 [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/726715/us-purchase-intent-amazon-prime-day/
CivicScience. "Share of Amazon Prime users who planned to buy something on Amazon Prime Day in the United States in 2021." Chart. June 16, 2021. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/726715/us-purchase-intent-amazon-prime-day/
CivicScience. (2021). Share of Amazon Prime users who planned to buy something on Amazon Prime Day in the United States in 2021. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/726715/us-purchase-intent-amazon-prime-day/
CivicScience. "Share of Amazon Prime Users Who Planned to Buy Something on Amazon Prime Day in The United States in 2021." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/726715/us-purchase-intent-amazon-prime-day/
CivicScience, Share of Amazon Prime users who planned to buy something on Amazon Prime Day in the United States in 2021 Statista, https://www.statista.com/statistics/726715/us-purchase-intent-amazon-prime-day/ (last visited April 27, 2025)
Share of Amazon Prime users who planned to buy something on Amazon Prime Day in the United States in 2021 [Graph], CivicScience, June 16, 2021. [Online]. Available: https://www.statista.com/statistics/726715/us-purchase-intent-amazon-prime-day/
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