This statistic shows the most sensitive type of personal information to share digitally according to individuals in Sweden in 2018. According to the survey, the majority of the respondents (57 percent) thought that financial information is the most sensitive type of information to share digitally, while 17 percent thought health information such as medical records were the most sensitive data.
What type of personal information do you think is the most sensitive to share digitally?
Characteristic
Share of respondents
Financial information (e.g. credit card information)
57%
Health information (e.g. medical records)
17%
Personal photos and movies
13%
Location information (e.g. GPS position)
5%
Address information (e.g. home address or phone number)
4%
Other
2%
I don't think any information is sensitive
1%
Don't know/No answer
1%
0%5%10%15%20%25%30%35%40%45%50%55%60%65%
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Insight Intelligence. (April 5, 2018). What type of personal information do you think is the most sensitive to share digitally? [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/879121/most-sensitive-type-of-personal-data-to-share-digitally-in-sweden/
Insight Intelligence. "What type of personal information do you think is the most sensitive to share digitally?." Chart. April 5, 2018. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/879121/most-sensitive-type-of-personal-data-to-share-digitally-in-sweden/
Insight Intelligence. (2018). What type of personal information do you think is the most sensitive to share digitally?. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/879121/most-sensitive-type-of-personal-data-to-share-digitally-in-sweden/
Insight Intelligence. "What Type of Personal Information Do You Think Is The Most Sensitive to Share Digitally?." Statista, Statista Inc., 5 Apr 2018, https://www.statista.com/statistics/879121/most-sensitive-type-of-personal-data-to-share-digitally-in-sweden/
Insight Intelligence, What type of personal information do you think is the most sensitive to share digitally? Statista, https://www.statista.com/statistics/879121/most-sensitive-type-of-personal-data-to-share-digitally-in-sweden/ (last visited May 11, 2025)
What type of personal information do you think is the most sensitive to share digitally? [Graph], Insight Intelligence, April 5, 2018. [Online]. Available: https://www.statista.com/statistics/879121/most-sensitive-type-of-personal-data-to-share-digitally-in-sweden/
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