In 2019, improving company image and product marketing was the most important reason for Finnish companies to use social media. In particular, retail (99 percent), accommodation and food services (96 percent), and information and communication companies (96 percent) stated this as a reason for social media usage. Utilizing social media for recruiting purposes was most commonly used in the information and communication industry (77 percent), whereas accommodation and food service companies were most likely to receive customer feedback via social media (86 percent).
Reasons for companies to use social media in Finland in 2019, by industry
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statistics Finland. (December 3, 2019). Reasons for companies to use social media in Finland in 2019, by industry [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/878916/reasons-for-social-media-usage-among-companies-in-finland-by-industry/
Statistics Finland. "Reasons for companies to use social media in Finland in 2019, by industry." Chart. December 3, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/878916/reasons-for-social-media-usage-among-companies-in-finland-by-industry/
Statistics Finland. (2019). Reasons for companies to use social media in Finland in 2019, by industry. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/878916/reasons-for-social-media-usage-among-companies-in-finland-by-industry/
Statistics Finland. "Reasons for Companies to Use Social Media in Finland in 2019, by Industry." Statista, Statista Inc., 3 Dec 2019, https://www.statista.com/statistics/878916/reasons-for-social-media-usage-among-companies-in-finland-by-industry/
Statistics Finland, Reasons for companies to use social media in Finland in 2019, by industry Statista, https://www.statista.com/statistics/878916/reasons-for-social-media-usage-among-companies-in-finland-by-industry/ (last visited December 22, 2024)
Reasons for companies to use social media in Finland in 2019, by industry [Graph], Statistics Finland, December 3, 2019. [Online]. Available: https://www.statista.com/statistics/878916/reasons-for-social-media-usage-among-companies-in-finland-by-industry/
