In 2019, 90 percent of Finnish companies used social media for improving company image and product marketing. The second most common reason for social media usage was recruiting (66 percent), followed by receiving customer feedback or responding to reviews and enquiries (58 percent). In comparison, 31 percent of companies used social media to engage their customers in product development and innovation.
Reasons for companies to use social media in Finland in 2019
Characteristic
Share of companies
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Statistics Finland. (December 3, 2019). Reasons for companies to use social media in Finland in 2019 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/
Statistics Finland. "Reasons for companies to use social media in Finland in 2019." Chart. December 3, 2019. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/
Statistics Finland. (2019). Reasons for companies to use social media in Finland in 2019. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/
Statistics Finland. "Reasons for Companies to Use Social Media in Finland in 2019." Statista, Statista Inc., 3 Dec 2019, https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/
Statistics Finland, Reasons for companies to use social media in Finland in 2019 Statista, https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/ (last visited August 24, 2024)
Reasons for companies to use social media in Finland in 2019 [Graph], Statistics Finland, December 3, 2019. [Online]. Available: https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/