In 2019, 90 percent of Finnish companies used social media for improving company image and product marketing. The second most common reason for social media usage was recruiting (66 percent), followed by receiving customer feedback or responding to reviews and enquiries (58 percent). In comparison, 31 percent of companies used social media to engage their customers in product development and innovation.
Reasons for companies to use social media in Finland in 2019
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Statistics Finland. (December 3, 2019). Reasons for companies to use social media in Finland in 2019 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/
Statistics Finland. "Reasons for companies to use social media in Finland in 2019." Chart. December 3, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/
Statistics Finland. (2019). Reasons for companies to use social media in Finland in 2019. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/
Statistics Finland. "Reasons for Companies to Use Social Media in Finland in 2019." Statista, Statista Inc., 3 Dec 2019, https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/
Statistics Finland, Reasons for companies to use social media in Finland in 2019 Statista, https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/ (last visited November 21, 2024)
Reasons for companies to use social media in Finland in 2019 [Graph], Statistics Finland, December 3, 2019. [Online]. Available: https://www.statista.com/statistics/878896/reasons-for-social-media-usage-companies-in-finland/