According to a survey conducted in September 2023, a total 24 percent of online shoppers surveyed in 41 countries made their most recent cross-border purchase via Amazon. Alibaba/AliExpress came in second, as 16 percent of e-commerce users placed their latest order from abroad there.
Online retailers from which global shoppers made their most recent cross-border purchase in 2023
online shoppers who bought goods online at least once in the last three months and made a cross-border online purchase in the last year
Method of interview
Online Access Panel
Supplementary notes
* Australia, Austria, Belgium, Brazil, Canada, Chile, China, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Romania, Slovakia, South Korea, Spain, Sweden, Switzerland, the United Kingdom, and the United States.
Sample size between 100 to 1,000 respondents per country.
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IPC. (January 18, 2024). Online retailers from which global shoppers made their most recent cross-border purchase in 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC. "Online retailers from which global shoppers made their most recent cross-border purchase in 2023." Chart. January 18, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC. (2024). Online retailers from which global shoppers made their most recent cross-border purchase in 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC. "Online Retailers from Which Global Shoppers Made Their Most Recent Cross-border Purchase in 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
IPC, Online retailers from which global shoppers made their most recent cross-border purchase in 2023 Statista, https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/ (last visited November 23, 2024)
Online retailers from which global shoppers made their most recent cross-border purchase in 2023 [Graph], IPC, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/
