Brazil: main target audience of startups 2023

Published by Statista Research Department, Nov 18, 2024

In 2023, most Brazilian startups adopted a business-to-business strategy, which entails targeting other companies as primary customers. This approach was chosen by more than half of the Brazilian startups. The mixed B2B2C strategy, which means that companies mainly conduct operations with other businesses while also gaining access and brand recognition among end consumers, was the second most preferred strategy for Brazilian startups.

Leading target consumers of startups in Brazil as of November 2023

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Release date

April 2024

Region

Brazil

Survey time period

September to October, 2024

Number of respondents

2,593 respondents

Method of interview

Online survey

Supplementary notes

The date of release is the date of access.

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