In 2022, most Brazilian startups adopted a business-to-business strategy, which entails targeting other companies as primary customers. This approach was chosen by more than half of Brazilian startups. The mixed B2B2C strategy, which means that companies mainly conduct operations with other businesses while also gaining access and brand recognition among end consumers, was the second most preferred strategy for Brazilian startups.
Leading target consumers of startups in Brazil as of November 2022
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Associação Brasileira de Startups. (September 28, 2023). Leading target consumers of startups in Brazil as of November 2022 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/878588/brazil-leading-business-models-startups/
Associação Brasileira de Startups. "Leading target consumers of startups in Brazil as of November 2022." Chart. September 28, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/878588/brazil-leading-business-models-startups/
Associação Brasileira de Startups. (2023). Leading target consumers of startups in Brazil as of November 2022. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/878588/brazil-leading-business-models-startups/
Associação Brasileira de Startups. "Leading Target Consumers of Startups in Brazil as of November 2022." Statista, Statista Inc., 28 Sep 2023, https://www.statista.com/statistics/878588/brazil-leading-business-models-startups/
Associação Brasileira de Startups, Leading target consumers of startups in Brazil as of November 2022 Statista, https://www.statista.com/statistics/878588/brazil-leading-business-models-startups/ (last visited November 03, 2024)
Leading target consumers of startups in Brazil as of November 2022 [Graph], Associação Brasileira de Startups, September 28, 2023. [Online]. Available: https://www.statista.com/statistics/878588/brazil-leading-business-models-startups/