Ownership of connected wearables in the Nordics 2016-2017

Published by
Bergur Thormundsson,
Sep 7, 2023
This statistic represents the result of a survey on connected wearables ownership in the Nordics from 2016 to 2017. According to data published by Deloitte, the ownership rate of both smart watches and fitness bands increased during the period. In 2017, 17 percent of respondents owned or had ready access to a fitness band, compared to 13 percent in 2016.

Which of the following connected wearables do you own or have ready access to?

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Release date

November 2017

Region

Denmark, Finland, Norway, Sweden

Survey time period

2016 to 2017

Number of respondents

5,008 respondents*

Age group

18-75 years

Supplementary notes

* Refers to the number of respondents in 2017, spilt as follows:
Sweden: n=1,867;
Norway: n=977;
Denmark: n=1,097;
Finland: n=1,067.

The base for 2016 was as follows:
Sweden: n=2,007;
Norway: n=1,009;
Finland: n=1,000.
Denmark: not available.

This question was phrased by the source as follows: "Which, if any, of the following connected devices do you own or have ready access to?"

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Overview

6

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4

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4

Smartwatches and smart bands

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Leading brands

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Preferences and usage

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