This statistic illustrates the global spend on online research from 2011 to 2016. In 2016, over 18.5 billion U.S. dollars were spent on online research worldwide. Online research includes online quantitative research, mobile online research, online traffic or audience measurement and online communities.
Global online research spend from 2011 to 2016
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ESOMAR. (September 18, 2017). Global online research spend from 2011 to 2016 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/878125/online-market-research-spend-worldwide/
ESOMAR. "Global online research spend from 2011 to 2016 (in million U.S. dollars)." Chart. September 18, 2017. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/878125/online-market-research-spend-worldwide/
ESOMAR. (2017). Global online research spend from 2011 to 2016 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/878125/online-market-research-spend-worldwide/
ESOMAR. "Global Online Research Spend from 2011 to 2016 (in Million U.S. Dollars)." Statista, Statista Inc., 18 Sep 2017, https://www.statista.com/statistics/878125/online-market-research-spend-worldwide/
ESOMAR, Global online research spend from 2011 to 2016 (in million U.S. dollars) Statista, https://www.statista.com/statistics/878125/online-market-research-spend-worldwide/ (last visited December 27, 2024)
Global online research spend from 2011 to 2016 (in million U.S. dollars) [Graph], ESOMAR, September 18, 2017. [Online]. Available: https://www.statista.com/statistics/878125/online-market-research-spend-worldwide/