Market research spend in the U.S. by research design 2022

Published by
Raphael Bohne,
Nov 9, 2024
In 2022, the research design with the highest share of market research spend in the United States was panel research with almost 40 percent of the total share. Second in the list was ad hoc research, with 31 percent of the share.

Distribution of market research spend in the United States in 2022, by research design

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Release date

September 2023

Region

United States

Survey time period

2022

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