In 2022, the research design with the highest share of market research spend in the United States was panel research with almost 40 percent of the total share. Second in the list was ad hoc research, with 31 percent of the share.
Distribution of market research spend in the United States in 2022, by research design
Characteristic
Share of total spend
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ESOMAR. (September 8, 2023). Distribution of market research spend in the United States in 2022, by research design [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/
ESOMAR. "Distribution of market research spend in the United States in 2022, by research design." Chart. September 8, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/
ESOMAR. (2023). Distribution of market research spend in the United States in 2022, by research design. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/
ESOMAR. "Distribution of Market Research Spend in The United States in 2022, by Research Design." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/
ESOMAR, Distribution of market research spend in the United States in 2022, by research design Statista, https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/ (last visited August 25, 2024)
Distribution of market research spend in the United States in 2022, by research design [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/878119/market-research-spend-research-design-united-states/