In 2022, the most popular research method in the market research industry in the United States was quantitative research, with almost 60 percent of the total share. Reporting was second in the list, with 24 percent of the share.
Share of market research spend in the United States in 2022, by research method
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Share of total spend
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ESOMAR. (September 8, 2023). Share of market research spend in the United States in 2022, by research method [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/878110/market-research-spend-method-united-states/
ESOMAR. "Share of market research spend in the United States in 2022, by research method." Chart. September 8, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/878110/market-research-spend-method-united-states/
ESOMAR. (2023). Share of market research spend in the United States in 2022, by research method. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/878110/market-research-spend-method-united-states/
ESOMAR. "Share of Market Research Spend in The United States in 2022, by Research Method." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/878110/market-research-spend-method-united-states/
ESOMAR, Share of market research spend in the United States in 2022, by research method Statista, https://www.statista.com/statistics/878110/market-research-spend-method-united-states/ (last visited August 25, 2024)
Share of market research spend in the United States in 2022, by research method [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/878110/market-research-spend-method-united-states/