China: public opinion poll ranking in global soft power index 2019

This statistic illustrates China's ranking in public opinion poll among 30 countries in the global soft power index list from 2015 to 2019. According to the Soft Power 30 study public survey results in 2019, China's ranking in terms of its soft power assets has improved since the previous year. In 2019, China ranked number 29 among 30 countries worldwide.

China's ranking in public opinion poll among 30 countries in the global soft power index from 2015 to 2019

Characteristic	Ranking among 30 countries
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Release date

October 2019

More information

Region

China

Survey time period

2015 to 2019

Number of respondents

7,200 to 12,5000

Supplementary notes

The Soft Power 30 study is conducted annually since 2015. It assesses the soft power resources of 30 countries combining objective and subjective data.
Objective data is structured into six categories: government; culture; global engagement; education; digital; and enterprise.
Subjective data is based on a public opinion polling in 20-25 countries across the world's major regions. In 2015, polling took place in 20 countries, whereas since 2016 it was expanded to 25 countries. The sample size was increased from 7,200 to 10,500 to 11,000 to 12,500respectively. The samples within each country were representative by age, gender, and region.
The surveys consisted of a series of questions rated on a scale form 0 to 10 and covered the following factors: favorability towards foreign countries; perceptions of foreign cuisine; perceptions on how welcoming foreign countries are to tourists; perceptions on foreign technology products and luxury goods; trust in foreign countries' approach to global affairs and their contributions to global culture; desire to visit foreign countries etc.

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