Main online purchase motivations in Belgium 2023

Published by
Koen van Gelder,
Apr 19, 2024
Free delivery was the leading motivation for more than two-thirds (68 percent) of Belgian internet users to buy products online in the third quarter of 2023. In addition, just under one-third of respondents said that customer reviews encouraged them to make online purchases.

Leading drivers for online purchases in Belgium as of 3rd quarter 2023

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Release date

February 2024

Region

Belgium

Survey time period

Q3 2023

Age group

16-64 years

Method of interview

Online survey

Supplementary notes

Percentage of internet users who say each factor would encourage them to complete an online purchase.
The source does not specify the number of respondents.

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E-commerce adoption

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8

Online shopping behavior

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Emerging trends

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