Italy: annual hotel occupancy in Rome 2017-2019

What was the annual hotel occupancy in Rome in 2017? According to research by PwC, in 2017 about 70 percent of available hotel rooms in the capital of Italy were occupied. Moreover, it was estimated that this value would slightly increase in 2018 and 2019.

A closer look at the hotel KPIs in Rome

Key Performance Indicators (KPIs) are metrics adopted by companies and organizations to measure their performances and results. In this sense, the hospitality sector uses Average Daily Rate (ADR) to measure the average revenue generated by rented rooms. In 2017, the ADR for hotels in Rome was about 145 euros. Furthermore, this value is expected to rise to roughly 148 euros in 2019. Another KPI of the hospitality industry, the revenues per available hotel room (RevPAR), also recorded an increasing trend. This value is obtained by multiplying ADR and occupancy rate. In 2017, the revenue per available hotel room in Rome was approximately 101 euros. This figure is expected to increase to 105 euros in 2019.

The big picture: examining hotel occupancy rate in Rome and other European destinations

In 2017, Rome had a very similar hotel occupancy rate to Frankfurt, Geneva and Milan. In all these European cities approximately 70 percent of the available hotel rooms were rented out. On the other side, when comparing the hotel occupancy rate in Rome and London, a difference of about ten percentage points was recorded. Indeed, in the British capital more than 80 percent of the available hotel rooms were occupied in 2017.