In 2022, online surveys were the most used traditional qualitative methodologies in the market research industry worldwide. During the survey, 95 percent of respondents stated that they regularly used this method. Second in the list was data visualization/dashboards, where 90 percent of respondents gave this as their answer.
Share of traditional qualitative methods used in the market research industry worldwide in 2022
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GreenBook. (April 7, 2023). Share of traditional qualitative methods used in the market research industry worldwide in 2022 [Graph]. In Statista. Retrieved March 11, 2025, from https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. "Share of traditional qualitative methods used in the market research industry worldwide in 2022." Chart. April 7, 2023. Statista. Accessed March 11, 2025. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. (2023). Share of traditional qualitative methods used in the market research industry worldwide in 2022. Statista. Statista Inc.. Accessed: March 11, 2025. https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook. "Share of Traditional Qualitative Methods Used in The Market Research Industry Worldwide in 2022." Statista, Statista Inc., 7 Apr 2023, https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
GreenBook, Share of traditional qualitative methods used in the market research industry worldwide in 2022 Statista, https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/ (last visited March 11, 2025)
Share of traditional qualitative methods used in the market research industry worldwide in 2022 [Graph], GreenBook, April 7, 2023. [Online]. Available: https://www.statista.com/statistics/875985/market-research-industry-use-of-traditional-qualitative-methods/
