Most used quantitative methods in the market research industry worldwide 2022

Published by
Raphael Bohne,
Dec 10, 2024
In 2022, online surveys were by far the most used traditional quantitative methodologies in the market research industry worldwide. During the survey, 85 percent of respondents stated that they regularly used online surveys as one of their three most used methods. Moreover, nine percent of respondents stated that they used online surveys only occasionally.

Share of traditional quantitative methods used in the market research industry worldwide in 2022

CharacteristicUse regularlyUsed occasionally
Online surveys 85% 9%
Mobile surveys 47% 33%
Proprietary panels 32% 31%
Online communitites 26% 38%
CATI** 13% 21%
Face-to-face 12% 27%
CAPI*** 10% 19%
Automated measures/people meters 7% 14%
Mail 4% 9%
IVR**** 4% 9%
Neuroscience measurements 4% 24%
Biometrics 3% 15%
Other quantitative techniques 16% 26%
Showing entries 1 to 13 (13 entries in total)
Created with Highcharts 7.2.2Share of respondents9%9%33%33%31%31%38%38%21%21%27%27%19%19%14%14%9%9%9%9%24%24%15%15%26%26%85%85%47%47%32%32%26%26%13%13%12%12%10%10%7%7%4%4%4%4%4%4%3%3%16%16%Use regularlyUsed occasionallyOnline surveysMobile surveysProprietary panelsOnline communititesCATI**Face-to-faceCAPI***Automated measures/people metersMailIVR****Neuroscience measurementsBiometricsOther quantitative techniques
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%

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Sources

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Release date

January 2021

Region

Worldwide

Survey time period

2022

Number of respondents

1,323 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

Age of respondents not provided in the source report.

** Computer assisted telephone interview
*** Computer assisted personal interview
**** Interactive voice response

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