In 2022, online surveys were by far the most used traditional quantitative methodologies in the market research industry worldwide. During the survey, 85 percent of respondents stated that they regularly used online surveys as one of their three most used methods. Moreover, nine percent of respondents stated that they used online surveys only occasionally.
Share of traditional quantitative methods used in the market research industry worldwide in 2022
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GreenBook. (January 28, 2021). Share of traditional quantitative methods used in the market research industry worldwide in 2022 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. "Share of traditional quantitative methods used in the market research industry worldwide in 2022." Chart. January 28, 2021. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. (2021). Share of traditional quantitative methods used in the market research industry worldwide in 2022. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. "Share of Traditional Quantitative Methods Used in The Market Research Industry Worldwide in 2022." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook, Share of traditional quantitative methods used in the market research industry worldwide in 2022 Statista, https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/ (last visited December 18, 2024)
Share of traditional quantitative methods used in the market research industry worldwide in 2022 [Graph], GreenBook, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
