As of 2020, the number of users of emerging research approaches in the market research industry worldwide varied greatly according to the type considered. During the survey, 69 percent of buyers in the market research industry stated that they use social media analytics, compared to only 53 percent of suppliers.
Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type
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GreenBook. (January 28, 2021). Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/
GreenBook. "Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type." Chart. January 28, 2021. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/
GreenBook. (2021). Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/
GreenBook. "Share of Professionals Using Emerging Research Approaches in The Market Research Industry Worldwide in 2020, by Type." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/
GreenBook, Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type Statista, https://www.statista.com/statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/ (last visited November 12, 2024)
Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type [Graph], GreenBook, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/
