This statistic shows the survey on ad blocker usage in the United Kingdom (UK) in 2020, by device. Most ad blocker users, or 29 percent of the respondents, used ad blocking software on desktop computers. 12 percent of respondents have used ad blocker on their mobiles.
Share of individuals who used ad blocking software in the United Kingdom (UK) in 2020, by device
Characteristic
Share of respondents
Desktop
29%
Tablet
9%
Mobile
12%
Created with Highcharts 7.2.2Share of respondents29%29%9%9%12%12%DesktopTabletMobile
0%5%10%15%20%25%30%35%
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* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Share of individuals who used ad blocking software in the United Kingdom (UK) in 2020, by device [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/875610/ad-blocker-usage-in-the-united-kingdom-by-device/
AudienceProject. "Share of individuals who used ad blocking software in the United Kingdom (UK) in 2020, by device." Chart. August 19, 2020. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/875610/ad-blocker-usage-in-the-united-kingdom-by-device/
AudienceProject. (2020). Share of individuals who used ad blocking software in the United Kingdom (UK) in 2020, by device. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/875610/ad-blocker-usage-in-the-united-kingdom-by-device/
AudienceProject. "Share of Individuals Who Used Ad Blocking Software in The United Kingdom (Uk) in 2020, by Device." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/875610/ad-blocker-usage-in-the-united-kingdom-by-device/
AudienceProject, Share of individuals who used ad blocking software in the United Kingdom (UK) in 2020, by device Statista, https://www.statista.com/statistics/875610/ad-blocker-usage-in-the-united-kingdom-by-device/ (last visited May 06, 2025)
Share of individuals who used ad blocking software in the United Kingdom (UK) in 2020, by device [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/875610/ad-blocker-usage-in-the-united-kingdom-by-device/
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