Belgium, Netherlands: news podcast penetration 2019

This statistic shows the answers to a survey question regarding the penetration rate of news-related podcasts in Belgium and the Netherlands in 2019. 16 percent of the respondents from Belgium indicated they listened to one of these episodic digital audio files. This number was higher in the Netherlands.

The source mentions two potential reasons for this. They state that a "popular public broadcaster [may] have little incentive to undermine their linear radio listening by producing or promoting podcast." Additionally, the source mentions that a podcast is difficult to define as it excludes on-demand streams and downloads accessed through, for example, a radio app.

Share of the respondents who listened to a news-related podcast in the last month in Belgium and the Netherlands in 2019

Characteristic	Share of respondents
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Release date

June 2019

More information

Region

Belgium, Netherlands

Survey time period

January 2019 to February 2019

Number of respondents

75,749 respondents

Special properties

Internet users; data were weighted to targets based on census/industry accepted data on age, gender, and region to represent the total population of each country. The sample is reflective of the population that has access to the Internet.

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "A podcast is an episodic series of digital audio les, which you can download, subscribe, or listen to. Which of the following types of podcast have you listened to in the last month?"

* For this specific survey question, the surveyed markets are: US, UK, Germany, France, Italy, Spain, Ireland, Norway, Sweden, Finland, Denmark, Belgium, Netherlands, Switzerland, Austria, Japan, South Korea, Taiwan, Hong Kong, Singapore, Australia, Canada.

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