This statistic shows the share of respondents who had whitelisted selected websites in their ad blocker in the United kingdom (UK) in 2018 and 2020. According to the survey, 40 percent of respondents stated that they had whitelisted selected websites from ad blocking in 2020, an increase compared to 2018.
Share of respondents who have whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018 and 2020
Characteristic
Share of respondents
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* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Share of respondents who have whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018 and 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/875537/whitelisting-websites-in-ad-blocker-united-kingdom/
AudienceProject. "Share of respondents who have whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018 and 2020." Chart. August 19, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/875537/whitelisting-websites-in-ad-blocker-united-kingdom/
AudienceProject. (2020). Share of respondents who have whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018 and 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/875537/whitelisting-websites-in-ad-blocker-united-kingdom/
AudienceProject. "Share of Respondents Who Have Whitelisted Selected Websites in Their Ad Blocker in The United Kingdom (Uk) in 2018 and 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/875537/whitelisting-websites-in-ad-blocker-united-kingdom/
AudienceProject, Share of respondents who have whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018 and 2020 Statista, https://www.statista.com/statistics/875537/whitelisting-websites-in-ad-blocker-united-kingdom/ (last visited August 24, 2024)
Share of respondents who have whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018 and 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/875537/whitelisting-websites-in-ad-blocker-united-kingdom/