D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowSize of the direct selling community in the United States from 2018 to 2023
Two years ago, the direct selling community in the United States peaked at over 50 million people. By 2023, however, there were less than 44 million Americans involved in direct selling. Specifically, the U.S. direct selling community consisted of about six million sellers and over 37.5 million discount buyers and customers.
