This statistic shows the survey on ad blocker usage in Germany in 2018 and 2020. According to the survey, 48 percent of the respondents used an ad blocker in 2020
Usage of ad blocking software in Germany in 2018 and 2020
Characteristic
Share of respondents
2018
49%
2020
48%
Created with Highcharts 7.2.2Share of respondents49%49%48%48%20182020
0%10%20%30%40%50%60%
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* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Usage of ad blocking software in Germany in 2018 and 2020 [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/874763/ad-blocker-usage-in-germany/
AudienceProject. "Usage of ad blocking software in Germany in 2018 and 2020." Chart. August 19, 2020. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/874763/ad-blocker-usage-in-germany/
AudienceProject. (2020). Usage of ad blocking software in Germany in 2018 and 2020. Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/874763/ad-blocker-usage-in-germany/
AudienceProject. "Usage of Ad Blocking Software in Germany in 2018 and 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/874763/ad-blocker-usage-in-germany/
AudienceProject, Usage of ad blocking software in Germany in 2018 and 2020 Statista, https://www.statista.com/statistics/874763/ad-blocker-usage-in-germany/ (last visited April 23, 2025)
Usage of ad blocking software in Germany in 2018 and 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/874763/ad-blocker-usage-in-germany/
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