This graph shows some opinions about the most important factors in a video advert in Italy in 2018. According to survey results, music was the most important factor for 32 percent of respondents, while 21 percent of individuals thought that an original message would as well catch the attention. Lastly, 18 percent of respondents considered the picture quality as an important factor.
Opinions about the most important factors in a video advert in Italy in 2018
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The original survey question was phrased by the source as follows: "Pensando all' ultima pubblicita', dedicata ad un servizio o ad un prodotto , che ti e' rimasta in mente (stiamo parlando di video trasmesso su un qualsiasi supporto, televisione, online etc...), cosa ti ha maggiorente colpito? Scegli al massimo tre opzioni."
Up to three answers were possible.
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YouGov. (June 22, 2018). Opinions about the most important factors in a video advert in Italy in 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/874622/most-important-factors-in-video-adverts-in-italy/
YouGov. "Opinions about the most important factors in a video advert in Italy in 2018." Chart. June 22, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/874622/most-important-factors-in-video-adverts-in-italy/
YouGov. (2018). Opinions about the most important factors in a video advert in Italy in 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/874622/most-important-factors-in-video-adverts-in-italy/
YouGov. "Opinions about The Most Important Factors in a Video Advert in Italy in 2018." Statista, Statista Inc., 22 Jun 2018, https://www.statista.com/statistics/874622/most-important-factors-in-video-adverts-in-italy/
YouGov, Opinions about the most important factors in a video advert in Italy in 2018 Statista, https://www.statista.com/statistics/874622/most-important-factors-in-video-adverts-in-italy/ (last visited July 22, 2024)
Opinions about the most important factors in a video advert in Italy in 2018 [Graph], YouGov, June 22, 2018. [Online]. Available: https://www.statista.com/statistics/874622/most-important-factors-in-video-adverts-in-italy/
