This statistic shows the share of individuals paying for ad blockers in Sweden in 2020. According to the survey, the majority of the respondents, or 92 percent, stated that they do not pay for using ad blockers. Four percent of ad blocker users stated that they are paying users.
Share of individuals paying for ad blockers in Sweden in 2020
Characteristic
Share of respondents
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* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Share of individuals paying for ad blockers in Sweden in 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/874501/share-of-individuals-paying-for-ad-blockers-sweden/
AudienceProject. "Share of individuals paying for ad blockers in Sweden in 2020." Chart. August 19, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/874501/share-of-individuals-paying-for-ad-blockers-sweden/
AudienceProject. (2020). Share of individuals paying for ad blockers in Sweden in 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/874501/share-of-individuals-paying-for-ad-blockers-sweden/
AudienceProject. "Share of Individuals Paying for Ad Blockers in Sweden in 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/874501/share-of-individuals-paying-for-ad-blockers-sweden/
AudienceProject, Share of individuals paying for ad blockers in Sweden in 2020 Statista, https://www.statista.com/statistics/874501/share-of-individuals-paying-for-ad-blockers-sweden/ (last visited August 25, 2024)
Share of individuals paying for ad blockers in Sweden in 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/874501/share-of-individuals-paying-for-ad-blockers-sweden/