The YouTube channel of the Japanese entertainment company Avex Group Holdings Inc. counted approximately 7.8 billion total video views on its videos, making it the most popular domestic YouTube account in Japan as of August 2020. The YouTuber Hajime Syacho, who's videos were viewed approximately 6.8 billion times in total, had the second largest audience.
One recent trend in Japan are so-called “VTubers," which are virtual YouTubers created by motion capture technology. One of the most popular virtual YouTubers is Kizuna Ai, who debuted in 2016 and who is also credited with coining the term “VTuber." In 2018, she was appointed as an ambassador for the Japan National Tourism Organization (JNTO) campaign "Come to JAPAN" in order to increase American tourism to Japan. Other famous VTubers include Kaguya Luna and Shirakami Fubuki.
Most popular YouTube channels from Japan as of August 2020, based on total views
(in billions)
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Socialbakers. (August 7, 2020). Most popular YouTube channels from Japan as of August 2020, based on total views (in billions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/874173/japan-most-popular-youtube-channels-by-views/
Socialbakers. "Most popular YouTube channels from Japan as of August 2020, based on total views (in billions)." Chart. August 7, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/874173/japan-most-popular-youtube-channels-by-views/
Socialbakers. (2020). Most popular YouTube channels from Japan as of August 2020, based on total views (in billions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/874173/japan-most-popular-youtube-channels-by-views/
Socialbakers. "Most Popular Youtube Channels from Japan as of August 2020, Based on Total Views (in Billions)." Statista, Statista Inc., 7 Aug 2020, https://www.statista.com/statistics/874173/japan-most-popular-youtube-channels-by-views/
Socialbakers, Most popular YouTube channels from Japan as of August 2020, based on total views (in billions) Statista, https://www.statista.com/statistics/874173/japan-most-popular-youtube-channels-by-views/ (last visited December 21, 2024)
Most popular YouTube channels from Japan as of August 2020, based on total views (in billions) [Graph], Socialbakers, August 7, 2020. [Online]. Available: https://www.statista.com/statistics/874173/japan-most-popular-youtube-channels-by-views/