The timeline shows the average cost-per-action in U.S. Google AdWords between August 2017 and January 2018, broken down by industry. The average CPA for legal AdWords on Google Display Network amounted to 39.52 U.S. dollars in the measured period, whereas the same keywords on search cost 86.02 U.S. dollars per action.
Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018
(in U.S. dollars)
Characteristic
Search
Google Display Network (GDN)
Advocacy
96.55
70.69
Auto
33.52
23.68
B2B
116.13
130.36
Consumer Services
90.7
60.48
Dating & Personals
76.76
60.23
E-commerce
45.27
65.8
Education
72.7
143.36
Employment Services
48.04
59.47
Finance & Insurance
81.93
56.76
Health & Medical
78.09
72.58
Home Goods
87.13
116.17
Industrial Services
79.28
51.58
Legal
86.02
39.52
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Data based on a sample of 14,197 US-based WordStream client accounts in all verticals (representing over $200 million in aggregate AdWords spend) who were advertising on Google AdWords’ Search and Display networks between August 2017 and January 2018. Each industry includes at minimum 30 unique active clients.
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WordStream. (June 14, 2018). Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars) [Graph]. In Statista. Retrieved February 22, 2025, from https://www.statista.com/statistics/874066/google-cost-per-action-industry/
WordStream. "Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)." Chart. June 14, 2018. Statista. Accessed February 22, 2025. https://www.statista.com/statistics/874066/google-cost-per-action-industry/
WordStream. (2018). Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars). Statista. Statista Inc.. Accessed: February 22, 2025. https://www.statista.com/statistics/874066/google-cost-per-action-industry/
WordStream. "Average Cost-per-action (Cpa) in Google Adwords in Selected Industries in The United States between August 2017 and January 2018 (in U.S. Dollars)." Statista, Statista Inc., 14 Jun 2018, https://www.statista.com/statistics/874066/google-cost-per-action-industry/
WordStream, Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars) Statista, https://www.statista.com/statistics/874066/google-cost-per-action-industry/ (last visited February 22, 2025)
Average cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars) [Graph], WordStream, June 14, 2018. [Online]. Available: https://www.statista.com/statistics/874066/google-cost-per-action-industry/
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