U.S. internet users negative attitude towards ads in online videos 2018, by age group

Published by Statista Research Department, Oct 30, 2023
The statistic shows the negative attitudes of internet users towards advertising in online videos in the United States as of the second quarter of 2018, by age group. According to the findings, 57 percent of respondents aged between 15 to 25 years were annoyed with ads in online videos and held a negative viewpoint towards them.

Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group

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Release date

June 2018

Region

United States

Survey time period

Q2 2018

Number of respondents

*

Age group

15 years and older

Special properties

among internet users

Method of interview

Online survey

Supplementary notes

The source does not provide specific information on the country-specific sample numbers; total survey sample was 14,000.

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U.S. Millennials: Media & MarketingUnited States internet user demographics, by genderU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behavior
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