In 2017/2018, Sassulo had a jersey kit sponsorship deal with Mapei worth 18 million euro, the highest one among the teams in Serie A in Italy. Juventus FC had a deal with Jeep worth 17 million euros and AC Milan were sponsored by Fly Emirates for 15 million euros.
20 Clubs to consistently play in Serie A since 2004
Serie A is the highest national football league in Italy and among the most popular first division football leagues in Europe. In 2017/2018, Serie A ranked fourth in match attendance with a total of 9.4 million attendees.
Juventus FC had the highest market value among Serie A teams.
In 2019, Juventus was estimated at 782.5 million euros in market value. It was followed by SSC Napoli with 563 million euros and FC Internazionale with 557.4 million euros. During the 2018/2019 football season, Juventus paid the highest average annual salary to its’ clubs players out of all teams in the Serie A with an average of roughly 8.85 million U.S. dollars. The team has been holding the first position as a highest paying club for the past three years. In 2018/2019, it was followed by Internazionale and Milan which payed its players an average of 4.88 million U.S. dollars and 4.67 million U.S. dollars.
Value of jersey kit sponsorships in the Serie A League in 2017/18, by club
(in million euros)
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La Jugada Financiera. (October 3, 2017). Value of jersey kit sponsorships in the Serie A League in 2017/18, by club (in million euros) [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/873924/serie-a-jersey-sponsorship-value/
La Jugada Financiera. "Value of jersey kit sponsorships in the Serie A League in 2017/18, by club (in million euros)." Chart. October 3, 2017. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/873924/serie-a-jersey-sponsorship-value/
La Jugada Financiera. (2017). Value of jersey kit sponsorships in the Serie A League in 2017/18, by club (in million euros). Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/873924/serie-a-jersey-sponsorship-value/
La Jugada Financiera. "Value of Jersey Kit Sponsorships in The Serie A League in 2017/18, by Club (in Million Euros)." Statista, Statista Inc., 3 Oct 2017, https://www.statista.com/statistics/873924/serie-a-jersey-sponsorship-value/
La Jugada Financiera, Value of jersey kit sponsorships in the Serie A League in 2017/18, by club (in million euros) Statista, https://www.statista.com/statistics/873924/serie-a-jersey-sponsorship-value/ (last visited December 25, 2024)
Value of jersey kit sponsorships in the Serie A League in 2017/18, by club (in million euros) [Graph], La Jugada Financiera, October 3, 2017. [Online]. Available: https://www.statista.com/statistics/873924/serie-a-jersey-sponsorship-value/