This statistic presents the share of internet users in the United States who don't want their personal data shared with other companies for targeted or interesting advertisements as of May 2018, sorted by gender. According to the findings, 77 percent of male respondents and 82 percent of female respondents stated to not wanting their personal data shared for more targeted advertisements.
Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender
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Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender
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Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't want companies sharing my data with other companies in order to advertise to me online."
*Male: n = 1,064
*Female: n = 1,140
*Total: n = 2,204
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Morning Consult. (May 31, 2018). Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/873876/internet-users-do-not-want-companies-sharing-data-targeted-ads/
Morning Consult. "Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender." Chart. May 31, 2018. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/873876/internet-users-do-not-want-companies-sharing-data-targeted-ads/
Morning Consult. (2018). Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender. Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/873876/internet-users-do-not-want-companies-sharing-data-targeted-ads/
Morning Consult. "Share of Internet Users in The United States Who Don't Want Companies Sharing Their Data for More Targeted or Interesting Advertisements as of May 2018, by Gender." Statista, Statista Inc., 31 May 2018, https://www.statista.com/statistics/873876/internet-users-do-not-want-companies-sharing-data-targeted-ads/
Morning Consult, Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender Statista, https://www.statista.com/statistics/873876/internet-users-do-not-want-companies-sharing-data-targeted-ads/ (last visited April 23, 2025)
Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by gender [Graph], Morning Consult, May 31, 2018. [Online]. Available: https://www.statista.com/statistics/873876/internet-users-do-not-want-companies-sharing-data-targeted-ads/
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