As of 2020, the majority of Swedes, or 57 percent, stated that they had whitelisted selected websites from ad blocking in order to get access to blocked content, while 44 percent stated that they wanted support the websites with ad revenue.
Reasons for whitelisting selected websites from ad blocking in Sweden in 2020
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Reasons for whitelisting selected websites from ad blocking in Sweden in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject. "Reasons for whitelisting selected websites from ad blocking in Sweden in 2020." Chart. August 19, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject. (2020). Reasons for whitelisting selected websites from ad blocking in Sweden in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject. "Reasons for Whitelisting Selected Websites from Ad Blocking in Sweden in 2020." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
AudienceProject, Reasons for whitelisting selected websites from ad blocking in Sweden in 2020 Statista, https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/ (last visited December 21, 2024)
Reasons for whitelisting selected websites from ad blocking in Sweden in 2020 [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/873797/reasons-for-whitelisting-websites-from-ad-blocking-in-sweden/
