Search ads CPC worldwide 2017-2024
Regarding the global cost-per-click (CPC) of search advertising, it was found that the CPC in the first quarter of 2024 was at 0.62 U.S. dollars, compared to 0.52 U.S. dollars in the first quarter of 2024.
Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars)
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Online advertising metrics
Overview
7
- Premium Statistic Social media ads CPM worldwide 2022-2023
- Premium Statistic Social media ads CTR worldwide 2022-2023
- Premium Statistic Search ads CTR worldwide 2018-2024
- Premium Statistic Search ads CPC worldwide 2017-2024
- Premium Statistic Social video ads CTR worldwide in 2019, by platform and age
- Premium Statistic Conversion rate of in-app video and display advertising worldwide in Q1 2019
- Premium Statistic Conversion rate of in-app video advertising worldwide Q1 2019, by type
Facebook
4
Twitter
4
Google
6
- Basic Statistic U.S. Google AdWords CPC 2018, by industry
- Basic Statistic U.S. Google AdWords CPA 2018, by industry
- Premium Statistic U.S. Google AdWords CTR 2018, by industry
- Premium Statistic U.S. Google AdWords mobile CTR 2018, by industry
- Premium Statistic U.S. Google AdWords mobile CPC 2018, by industry
- Premium Statistic U.S. Google AdWords mobile CPA 2018, by industry
E-mail
6
- Premium Statistic E-mail inbox placement rate worldwide 2018, by industry
- Premium Statistic Global spam placement rate 2018, by category
- Premium Statistic E-mail marketing performance metrics worldwide 2020, by transaction type
- Premium Statistic Open rates of marketing e-mails worldwide 2018, by industry
- Premium Statistic Engagement/rates of marketing e-mails worldwide 2018, by industry
- Premium Statistic Click-to-open rates of marketing e-mails worldwide 2022, by industry
Influencer marketing
4
- Premium Statistic Influencer marketing campaign average EMV 2016-2018
- Premium Statistic Engagement rates among global IG influencers 2022-2023, by profile size
- Premium Statistic Average AQS score among influencers on Instagram worldwide in 2018
- Premium Statistic Average AQS score among influencers on Instagram worldwide 2018, by profile size
Further related statistics
16
- GoogleAds average monthly CPC in South Africa 2023, by industry
- Apple search ads TTR worldwide in 2018, by category
- Median Apple search ads TTR worldwide in 2018, by result position
- Growth of search ad spend in Europe 2012-2023
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Search engine marketing spending in Peru 2021-2023
- Search ad spend growth in the UK 2020-2023
- Average CPC of pharmaceutical advertising in the U.S. 2019, by state
- Average CPC of dental advertising in the U.S. 2019, by state
- Market distribution of digital advertising in Italy 2017
- Average CPC of hospitals and healthcare providers ads in the U.S. 2019, by state
- Search advertising spending in the U.S. 2019-2026
- Search ad spend in Ireland 2018-2023
- Most expensive keywords for the online banking industry advertising U.S. 2020
- GoogleAds average monthly CPC in Italy 2023, by industry
- Search advertising expenditure Thailand 2018-2021
Further Content: You might find this interesting as well
Statistics
- GoogleAds average monthly CPC in South Africa 2023, by industry
- Apple search ads TTR worldwide in 2018, by category
- Median Apple search ads TTR worldwide in 2018, by result position
- Growth of search ad spend in Europe 2012-2023
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Search engine marketing spending in Peru 2021-2023
- Search ad spend growth in the UK 2020-2023
- Average CPC of pharmaceutical advertising in the U.S. 2019, by state
- Average CPC of dental advertising in the U.S. 2019, by state
- Market distribution of digital advertising in Italy 2017
- Average CPC of hospitals and healthcare providers ads in the U.S. 2019, by state
- Search advertising spending in the U.S. 2019-2026
- Search ad spend in Ireland 2018-2023
- Most expensive keywords for the online banking industry advertising U.S. 2020
- GoogleAds average monthly CPC in Italy 2023, by industry
- Search advertising expenditure Thailand 2018-2021
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Skai. (July 3, 2024). Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/873639/search-advertising-cpc/
Skai. "Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars)." Chart. July 3, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/873639/search-advertising-cpc/
Skai. (2024). Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/873639/search-advertising-cpc/
Skai. "Search Advertising Cost-per-click (Cpc) Worldwide from 1st Quarter 2017 to 1st Quarter 2024 (in U.S. Dollars)." Statista, Statista Inc., 3 Jul 2024, https://www.statista.com/statistics/873639/search-advertising-cpc/
Skai, Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars) Statista, https://www.statista.com/statistics/873639/search-advertising-cpc/ (last visited October 31, 2024)
Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2024 (in U.S. dollars) [Graph], Skai, July 3, 2024. [Online]. Available: https://www.statista.com/statistics/873639/search-advertising-cpc/