Search ads CTR worldwide 2018-2024

Published by Statista Research Department, Nov 25, 2024

Industry research found that the click-through rate of search ads worldwide stood at 1.63 percent in the second quarter of 2024. Click-through rate is the share of clicks an ad receives in the number of users that view it.

Search advertising clickthrough rate (CTR) worldwide from 1st quarter 2018 to 2nd quarter 2024

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Release date

2024

Region

Worldwide

Survey time period

Q2 2018 to Q2 2024

Special properties

based on data measured on the Skai platform; broader industry metrics may vary

Supplementary notes

Figures for quarters preceding Q2 2023 were retrieved from earlier publications.

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