T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowItaly: number of fake news damaging brand reputation 2018, by platform
Most of fake news dangerous for brand reputation get published on Facebook, according to Italian companies. In most cases, the fake news harmed the brand or the product, rather than the business.
Influence of social media
The impact of social media on brand reputation is not a new issue. Back in 2011, the results of a global survey showed that 49 percent of consumers were influenced by social networks in their perception about companies. On the other hand, in Italy, the general credibility of social media seems quite low. In 2019, 56 percent of news readers often questioned the news credibility of social media, while 35 percent of them doubted of it sometimes.
Spotting fake news
Companies and organizations need to monitor social media, as the Italian average user might have difficulties in spotting fake news, at least according to this survey from 2018. As a golden rule, users tried to, when possible, spot false information by checking if the news were reported also from other sources.
Influence of social media
The impact of social media on brand reputation is not a new issue. Back in 2011, the results of a global survey showed that 49 percent of consumers were influenced by social networks in their perception about companies. On the other hand, in Italy, the general credibility of social media seems quite low. In 2019, 56 percent of news readers often questioned the news credibility of social media, while 35 percent of them doubted of it sometimes.
Spotting fake news
Companies and organizations need to monitor social media, as the Italian average user might have difficulties in spotting fake news, at least according to this survey from 2018. As a golden rule, users tried to, when possible, spot false information by checking if the news were reported also from other sources.
