This statistic shows the opinions on ads shown next to offensive and/or controversial content among individuals in Norway in 2020. 44 percent of respondents stated it would have a negative effect on their perception of the advertised brand, while 12 percent responded that it would have a positive effect.
How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AudienceProject. (August 19, 2020). How would it affect your perception of a brand if it was advertised next to offensive or controversial content? [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/873448/opinions-on-ads-shown-next-to-offensive-content-in-norway/
AudienceProject. "How would it affect your perception of a brand if it was advertised next to offensive or controversial content?." Chart. August 19, 2020. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/873448/opinions-on-ads-shown-next-to-offensive-content-in-norway/
AudienceProject. (2020). How would it affect your perception of a brand if it was advertised next to offensive or controversial content?. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/873448/opinions-on-ads-shown-next-to-offensive-content-in-norway/
AudienceProject. "How Would It Affect Your Perception of a Brand If It Was Advertised next to Offensive or Controversial Content?." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/873448/opinions-on-ads-shown-next-to-offensive-content-in-norway/
AudienceProject, How would it affect your perception of a brand if it was advertised next to offensive or controversial content? Statista, https://www.statista.com/statistics/873448/opinions-on-ads-shown-next-to-offensive-content-in-norway/ (last visited October 19, 2024)
How would it affect your perception of a brand if it was advertised next to offensive or controversial content? [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/873448/opinions-on-ads-shown-next-to-offensive-content-in-norway/