This statistic shows the shares of shares of individuals perceiving advertising as useful in Italy in 2016, broken down by medium. According to survey results, 40 percent of individuals perceived the advertisements on TV as useful, while only 17 percent of respondents had the same opinion about advertising on Internet.
Shares of individuals perceiving advertising as useful in Italy in 2016, by medium
The original survey question was phrased by the source as follows: "Do you think that these kinds of advertisements are useful to you? Do they give you useful information?".
The source does not provide any additional information about the survey.
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The Global TV Group. (December 1, 2017). Shares of individuals perceiving advertising as useful in Italy in 2016, by medium [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/872931/perceived-usefulness-of-advertising-by-medium-in-italy/
The Global TV Group. "Shares of individuals perceiving advertising as useful in Italy in 2016, by medium ." Chart. December 1, 2017. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/872931/perceived-usefulness-of-advertising-by-medium-in-italy/
The Global TV Group. (2017). Shares of individuals perceiving advertising as useful in Italy in 2016, by medium . Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/872931/perceived-usefulness-of-advertising-by-medium-in-italy/
The Global TV Group. "Shares of Individuals Perceiving Advertising as Useful in Italy in 2016, by Medium ." Statista, Statista Inc., 1 Dec 2017, https://www.statista.com/statistics/872931/perceived-usefulness-of-advertising-by-medium-in-italy/
The Global TV Group, Shares of individuals perceiving advertising as useful in Italy in 2016, by medium Statista, https://www.statista.com/statistics/872931/perceived-usefulness-of-advertising-by-medium-in-italy/ (last visited January 08, 2025)
Shares of individuals perceiving advertising as useful in Italy in 2016, by medium [Graph], The Global TV Group, December 1, 2017. [Online]. Available: https://www.statista.com/statistics/872931/perceived-usefulness-of-advertising-by-medium-in-italy/
