Ad-blocking was most popular among 15- to 25-year-olds in Sweden as of 2020. Half of the respondents of this age group used ad blocking software, whereas the corresponding figure for people 56 years-old or older was 22 percent.
Share of individuals who used ad blocking software in Sweden in 2020, by age group
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (August 19, 2020). Share of individuals who used ad blocking software in Sweden in 2020, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/
AudienceProject. "Share of individuals who used ad blocking software in Sweden in 2020, by age group." Chart. August 19, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/
AudienceProject. (2020). Share of individuals who used ad blocking software in Sweden in 2020, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/
AudienceProject. "Share of Individuals Who Used Ad Blocking Software in Sweden in 2020, by Age Group." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/
AudienceProject, Share of individuals who used ad blocking software in Sweden in 2020, by age group Statista, https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/ (last visited December 21, 2024)
Share of individuals who used ad blocking software in Sweden in 2020, by age group [Graph], AudienceProject, August 19, 2020. [Online]. Available: https://www.statista.com/statistics/872492/ad-blocker-users-in-sweden-by-age-group/
