Social media ads CTR worldwide 2023-2024

Published by Statista Research Department, Nov 25, 2024

Recent evaluation of social media advertising metrics shows that the click-through rate (CTR) for social networks in the second quarter of 2024 reached 0.66 percent. A quarter earlier, it stood at 0.64 percent.

Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2023 to 2nd quarter 2024

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Release date

September 2024

Region

Worldwide

Survey time period

Q2 2023 to Q2 2024

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