This statistic illustrates the users behavior when watching in-stream advertising in Italy in 2018. According to survey results, 18 percent tended to remember the brand being advertised and 14 percent of respondents clicked on the advert.
Think about the last ad you saw while live streaming. Which of the following describes what you did?
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IAB (U.S.). (June 13, 2018). Think about the last ad you saw while live streaming. Which of the following describes what you did? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/871725/users-behavior-when-watching-in-stream-advertising-in-italy/
IAB (U.S.). "Think about the last ad you saw while live streaming. Which of the following describes what you did?." Chart. June 13, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/871725/users-behavior-when-watching-in-stream-advertising-in-italy/
IAB (U.S.). (2018). Think about the last ad you saw while live streaming. Which of the following describes what you did?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/871725/users-behavior-when-watching-in-stream-advertising-in-italy/
IAB (U.S.). "Think about The Last Ad You Saw While Live Streaming. Which of The following Describes What You Did?." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/871725/users-behavior-when-watching-in-stream-advertising-in-italy/
IAB (U.S.), Think about the last ad you saw while live streaming. Which of the following describes what you did? Statista, https://www.statista.com/statistics/871725/users-behavior-when-watching-in-stream-advertising-in-italy/ (last visited December 22, 2024)
Think about the last ad you saw while live streaming. Which of the following describes what you did? [Graph], IAB (U.S.), June 13, 2018. [Online]. Available: https://www.statista.com/statistics/871725/users-behavior-when-watching-in-stream-advertising-in-italy/
