Viewability rate of skippable pre-roll video ads worldwide 2017, by country

Published by Statista Research Department, Jan 10, 2023
This statistic shows the completion rate of skippable pre-roll video ads in selected countries worldwide in 2017. The results show that 52 percent of consumers in Canada skipped pre-roll ads, whereas 48 percent completed the ads.

Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017

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Sources

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Release date

May 2018

Region

Worldwide

Survey time period

2017

Number of respondents

21,056 respondents

Special properties

15/30 secod-long ads served on PC and mobile

Supplementary notes

*Malaysia ads were 30 seconds long
**U.S. figures were measured in 2016.
The source did not provide an exact date of survey.

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Statistics on " Online video advertising in Japan "

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Overview

6

Video advertising

5

Internet usage

6

Video consumption

6

Attitudes and behavior regarding online video advertising

6

YouTube

6

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Topics

Online video advertising in JapanAdvertising in JapanStreaming in JapanSocial media usage in JapanMobile internet usage in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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