LatAm: average click-through rate for digital ad 2017, by main format

Published by
J. G. Navarro,
Feb 13, 2024
This statistic shows the average click-through rate (CTR) for digital advertising in Latin America in the first half of 2017, sorted by main format. In that period, the average click-through rate (CTR) for standard banners in the region amounted to 0.2 percent, whereas the click-through rate for rich media advertising was 0.35 percent.

Average click-through rate (CTR) for digital advertising in Latin America in 1st half of 2017, by main format

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Release date

April 2018

Region

LAC

Survey time period

H1 2017

Special properties

Study is based on the analysis of over 1.2 million individual ads via the Sizmek MDX & SAS platforms

Supplementary notes

Click-through rate (CTR) is the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.

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