This statistic shows the average click-through rate (CTR) for digital advertising in Latin America in the first half of 2017, sorted by main format. In that period, the average click-through rate (CTR) for standard banners in the region amounted to 0.2 percent, whereas the click-through rate for rich media advertising was 0.35 percent.
Average click-through rate (CTR) for digital advertising in Latin America in 1st half of 2017, by main format
Characteristic
Average click-through rate
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Sizmek. (April 1, 2018). Average click-through rate (CTR) for digital advertising in Latin America in 1st half of 2017, by main format [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/871359/average-click-through-rate-ctr-digital-ad-latin-america-format/
Sizmek. "Average click-through rate (CTR) for digital advertising in Latin America in 1st half of 2017, by main format." Chart. April 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/871359/average-click-through-rate-ctr-digital-ad-latin-america-format/
Sizmek. (2018). Average click-through rate (CTR) for digital advertising in Latin America in 1st half of 2017, by main format. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/871359/average-click-through-rate-ctr-digital-ad-latin-america-format/
Sizmek. "Average Click-through Rate (Ctr) for Digital Advertising in Latin America in 1st Half of 2017, by Main Format." Statista, Statista Inc., 1 Apr 2018, https://www.statista.com/statistics/871359/average-click-through-rate-ctr-digital-ad-latin-america-format/
Sizmek, Average click-through rate (CTR) for digital advertising in Latin America in 1st half of 2017, by main format Statista, https://www.statista.com/statistics/871359/average-click-through-rate-ctr-digital-ad-latin-america-format/ (last visited July 22, 2024)
Average click-through rate (CTR) for digital advertising in Latin America in 1st half of 2017, by main format [Graph], Sizmek, April 1, 2018. [Online]. Available: https://www.statista.com/statistics/871359/average-click-through-rate-ctr-digital-ad-latin-america-format/