This statistic presents the online booking agency (OTA) market shares of hotel overnight bookings in European countries in 2019. More than 38 percent of overnights were booked via an OTA, such as Booking.com or Expedia, in Spain in 2019. Overall, OTA's accounted for 29.9 percent of the market, making it one of the most popular booking distribution channels in Europe.
Online booking agencies (OTA) market share of hotel overnight bookings in European countries in 2019
*Data for the whole study was based on observations from 2,839 European hotels (2,156 respondents from individual hotels collected through an online survey with 24 countries. Five countries (Italy, Germany, Switzerland, Greece, Sweden) had more than 100 responses each, providing around 80 percent of the total sample responses. In four countries (Germany, Croatia, Finland, Hungary) aggregated information from 8 hotel chains provided data covering 683 properties.
**Countries where weighted values between SME and chain hotels have been used.
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HOTREC. (July 16, 2020). Online booking agencies (OTA) market share of hotel overnight bookings in European countries in 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/871314/online-booking-agency-market-share-in-european-countries/
HOTREC. "Online booking agencies (OTA) market share of hotel overnight bookings in European countries in 2019." Chart. July 16, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/871314/online-booking-agency-market-share-in-european-countries/
HOTREC. (2020). Online booking agencies (OTA) market share of hotel overnight bookings in European countries in 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/871314/online-booking-agency-market-share-in-european-countries/
HOTREC. "Online Booking Agencies (Ota) Market Share of Hotel Overnight Bookings in European Countries in 2019." Statista, Statista Inc., 16 Jul 2020, https://www.statista.com/statistics/871314/online-booking-agency-market-share-in-european-countries/
HOTREC, Online booking agencies (OTA) market share of hotel overnight bookings in European countries in 2019 Statista, https://www.statista.com/statistics/871314/online-booking-agency-market-share-in-european-countries/ (last visited December 22, 2024)
Online booking agencies (OTA) market share of hotel overnight bookings in European countries in 2019 [Graph], HOTREC, July 16, 2020. [Online]. Available: https://www.statista.com/statistics/871314/online-booking-agency-market-share-in-european-countries/
