Online booking agencies (OTA) market share in European countries 2019

Published by Statista Research Department, Jan 24, 2022
This statistic presents the online booking agency (OTA) market shares of hotel overnight bookings in European countries in 2019. More than 38 percent of overnights were booked via an OTA, such as Booking.com or Expedia, in Spain in 2019. Overall, OTA's accounted for 29.9 percent of the market, making it one of the most popular booking distribution channels in Europe.

Online booking agencies (OTA) market share of hotel overnight bookings in European countries in 2019

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

July 2020

Region

Europe

Survey time period

February and March 2020

Number of respondents

2,839*

Special properties

Hotel associations from HOTREC member countries

Method of interview

Online survey

Supplementary notes

*Data for the whole study was based on observations from 2,839 European hotels (2,156 respondents from individual hotels collected through an online survey with 24 countries. Five countries (Italy, Germany, Switzerland, Greece, Sweden) had more than 100 responses each, providing around 80 percent of the total sample responses. In four countries (Germany, Croatia, Finland, Hungary) aggregated information from 8 hotel chains provided data covering 683 properties.
**Countries where weighted values between SME and chain hotels have been used.

Results are weighted values.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Booking Holdings Inc. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Booking Holdings Inc.

Industry overview

7

Company financials

5

Consumer behavior

5

Booking.com

4

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Online travel market in Latin AmericaTravel and tourism in BrazilTravel and tourism in Latin America & CaribbeanTravel and tourism in ArgentinaOnline travel market
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.
Menu