Latin America: mobile ad investment 2020, by format

Published by
J. G. Navarro,
Jan 6, 2023
In 2020, rich media was the most invested-in mobile advertising format in Latin America, accounting for 41 percent of the mobile ad spending. Rich media ads are ads which include audio/video/etc. elements supposed to animate consumers to interact with them.

Distribution of mobile advertising expenditure in Latin America in 2020, by format

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Release date

June 2021

Region

LAC

Survey time period

2020

Special properties

Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guatemala, Mexico, and Peru only / represents activity tracked by Logan, broader industry metrics may vary

Supplementary notes

* Nonmedia includes SMS/MMS and push notifications.

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Statistics on " Digital advertising in Latin America "

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Global overview

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Latin American overview

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Mobile

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Audience

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