In 2020, rich media was the most invested-in mobile advertising format in Latin America, accounting for 41 percent of the mobile ad spending. Rich media ads are ads which include audio/video/etc. elements supposed to animate consumers to interact with them.
Distribution of mobile advertising expenditure in Latin America in 2020, by format
Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guatemala, Mexico, and Peru only / represents activity tracked by Logan, broader industry metrics may vary
Supplementary notes
* Nonmedia includes SMS/MMS and push notifications.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Contacto. (June 20, 2021). Distribution of mobile advertising expenditure in Latin America in 2020, by format [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/
Contacto. "Distribution of mobile advertising expenditure in Latin America in 2020, by format." Chart. June 20, 2021. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/
Contacto. (2021). Distribution of mobile advertising expenditure in Latin America in 2020, by format. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/
Contacto. "Distribution of Mobile Advertising Expenditure in Latin America in 2020, by Format." Statista, Statista Inc., 20 Jun 2021, https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/
Contacto, Distribution of mobile advertising expenditure in Latin America in 2020, by format Statista, https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/ (last visited November 04, 2024)
Distribution of mobile advertising expenditure in Latin America in 2020, by format [Graph], Contacto, June 20, 2021. [Online]. Available: https://www.statista.com/statistics/871300/distribution-mobile-ad-expenditure-format-latin-america/
