Mobile video ad viewability worldwide 2022

In the first half of 2022, the global viewability rate of mobile web video ads stood at 80.1 percent, meaning 80.1 percent of video ads displayed on the mobile web were in view in the measured period. Between the send half of 2019 and the first half of 2022, the share increased by over eight percentage points.

Mobile web video advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022

Characteristic	Share of ads in-view
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Release date

September 2022

More information

Region

Worldwide

Survey time period

H2 2019 to H1 2022

Supplementary notes

Figures preceding H1 2021 were retrieved from earlier reports.

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